Tracking Your Online Reputation
Posted by Fred Joyal
As I mentioned in my most recent blog post, online reviews are taking the Internet by storm, and it’s one you better be prepared for. I believe that tracking your online reputation on a daily basis is so important that my company has just launched a new product, ReputationMonitor, which goes out into the Internet looking for every place that your name or your practice is mentioned, and puts all the results in a single dashboard so that you can take action.
There are a number of lightweight versions of this type of service such as Google Alerts, and some that claim to track your reputation, but most products are not very comprehensive, and only track a few sites. Ours is the most comprehensive, and it is the first of its kind exclusively for the dental industry. I’m really excited about it because it works so well and is so easy to use. As you know, I normally don’t hawk products in this blog, but in this case the need is so critical that I want my readers to know about this tool. The fact is most practices would never have the time to gather all this information, or even know how to do it.
ReputationMonitor covers three different categories of websites:
- Directory listings
- Online review sites
- Social media
With directory listings, you will find that there are dozens of websites, many that you’ve never heard of, that have some of your practice information, but often that info is inaccurate or incomplete. And worse, most of the time it doesn’t have your website listed, so there is no SEO juice. ReputationMonitor gives you an easy way to go and fix that information.
With online reviews, although you can’t get the negative ones down (and anyone who promises that they can do that for you is deceiving you), at least you know they are there, and you can respond to them. And with positive reviews, it gives you easy steps to post those reviews on your Facebook Page or Twitter, and you can even copy them and post them to your website. It will even send you an email or text message whenever a new review is posted about you anywhere. (The one exceptions are Angie’s List, which is a closed subscription site, so it only sees what they choose to make public, and then we will see it, and Facebook personal profiles, which are also private.)
With social media, you get a comprehensive look at what is being said about you, and where it is posted. This is also something you should be tracking daily and responding to.
You can also track the reputation of three different competitors of your choice, to see how you compare.
It’s a phenomenal tool for a practice, and it’s only $59 per month (and less if you’re a 1-800-DENTIST client already). If you’re interested in a demo, call 855-225-5231 or click here.
When it comes to your online reputation, the writing’s on the walls (that’s a Facebook joke, if you can’t tell.)
About Fred JoyalI am the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. I have worked in the dental industry for 26 years, and have helped thousands of practices grow with new patients and with marketing guidance. I speak all over the country on dental marketing, social media and practice management. Find me on Google Plus.
Posted on August 23, 2012, in Advertising, Dental Marketing, Online Reviews, Social Media, Uncategorized and tagged dental practice marketing, Online Reviews, social media. Bookmark the permalink. 3 Comments.