Online Reviews Are Like Vampires
Posted by Fred Joyal
The dental world is abuzz with stories of online reviews of practices, with good reason. Like vampires, online reviews live forever. And also like vampires, if you’re not careful they can suck your blood until you’re dry. A recent study showed that 89% of online reviews are positive. This is absolutely not true for dentist reviews. Because people don’t really have a good way of assessing treatment plans or a dentist’s clinical skills, they go by impressions created by the cost, the practice environment, the staff attitude, and a host of intangibles, and when they are scared, unhappy, disappointed or think they are overcharged, now they go on Yelp, Google or someplace like that and spew about it. Venomously.
And you can’t get that review down. Many have tried. And people who read them don’t come away with much factual information, but people give credence to reviews, because they’ve been reading reviews on Amazon, Trip Advisor, Rotten Tomatoes and FourSquare (and Facebook, too) for years, and they won’t make a decision without hearing from the masses.
It’s a scary environment, and it’s also very hard to track. There are literally hundreds of websites that have some information about you, most of it that you didn’t submit and don’t know anything about. And it would take hours every week to search them out and respond or correct them. Until now.
Here at my company we felt that this is such a critical area of marketing that we developed a tool for dentists to easily track that information, and then do something about it. Last week we officially launched Reputation Monitor. Here in one dashboard you can track everything from reviews, to social media, to competitors’ ratings online.
This program goes out and searches hundreds of websites and compiles the data for you, and then gives you an easy way to fix it, or at least comment on if it’s a review, or even bring positive reviews into your own Facebook page or website.
It will even send you alerts when a new review appears, by email or right to your cell phone if you’d like.
I think this is an essential tool for dentists or office managers to take control of their online reputation without spending a huge amount of time. There are other products that claim to do some of this, but this is the most comprehensive and user-friendly product out there. I’m really proud of it, and I hope you’ll try it and tell me what you think.
It does so much that it takes 15 minutes or so to fully demonstrate it. If you’re interested, click to schedule a demo for Reputation Monitor. In a later blog I’ll talk about my recommendations for dealing with negative reviews.
This is what the overview page looks like:
About Fred JoyalI am the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. I have worked in the dental industry for 26 years, and have helped thousands of practices grow with new patients and with marketing guidance. I speak all over the country on dental marketing, social media and practice management. Find me on Google Plus.
Posted on August 14, 2012, in Dental Marketing, Online Reviews, Practice Management, Social Media, Uncategorized, Websites and tagged advertising, dental marketing, dental practice management, dental practice marketing, Facebook, Google, Online Reviews, social media, websites, Yelp. Bookmark the permalink. 1 Comment.