Weekly Incentives: getting the most out of your dental team goals

If you’ve read my book, you know that I believe that you should incentivize your team as the practice grows, based on hitting predetermined goals.  You also most likely know that I recommend bonusing the whole team proportional to their income, not singling out individuals and giving different ranges of bonuses to each based on their roles.

Now I’ve discovered a twist that gets the team really focused: weekly bonuses.  Instead of doing it monthly, which I previously suggested, I’ve found practices getting great results by doing their incentives based on hitting the goal for the week, or exceeding it.  This keeps the team’s eyes on the prize.  A month seems a little far off, but when they are weekly it makes them think about the production on a daily basis.

Try it for a few months and let me know what you think!

About Fred Joyal

I am the Co-Founder of 1-800-DENTIST, and author of the book Everything Is Marketing: the Ultimate Strategy for Dental Practice Growth. I have worked in the dental industry for 26 years, and have helped thousands of practices grow with new patients and with marketing guidance. I speak all over the country on dental marketing, social media and practice management. Find me on Google Plus.

Posted on February 6, 2012, in Dental Marketing, Dentistry, Practice Management, Team Building and tagged , . Bookmark the permalink. Leave a comment.

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